Question: 5)A systematic and ethical process for gathering and analyzing information about the competition's activities and general trends to further a business' own goals is called
5)A systematic and ethical process for gathering and analyzing information about the competition's activities and general trends to further a business' own goals is called
Select one:
a. benchmarking
b. environmental scanning internally
c. competitive intelligence.
d. unethical business p ractices.
6)________ is NOT a basic task of a competitive intelligence program.
Select one:
a. nominating professional executives who could be hired by the company
b. presenting a general understanding of a company's competitors
c. presenting a general understanding of an industry
d. Identifying areas in which competitors are vulnerable and assessing the impact strategic actions would have on competitors
7)Internal analysis focuses on identifying and evaluating trends and events beyond the control of a single firm
Select one:
True
False
8)The Internet has lowered entry barriers, and redefined the relationship between industries and various suppliers, creditors, customers, and competitors.
Select one:
True
False
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