5-Key Service Elements This meant tests your ability to plan a service delivery team. In it you will focus on three key service elements to ensure that service employees have the supports they need to prevent role conflict and sabotage. The three elements include: identifying the cycle (failure, mediocrity, or success) most common to ths industry. explaining how each company motivates and energizes talent, based on staff engagement. describing what training can offer employees. . The two companies for comparison this term are Tim Horton's and Starbucks. These companies have very different service cultures even though they are in the same industry. Your primary goal is to determine how their respective service environments influence consumers'experiences and expectations. You can research the information on their website but you need to reference content from the chapter