Question: 5.Some marketers contend that demographics is not really a basis for segmentation but is a descrip-tor of the segment.Discuss exam-ples to support both positions. 6.Establishing

5.Some marketers contend that demographics is not really a basis for segmentation but is a descrip-tor of the segment.Discuss exam-ples to support both positions.

6.Establishing brand image is often difficult for new companies. Explain what these companies must do to establish a strong brand image.

7.More and more business-to-business companies have gone away from purely trade advertising to advertising on consumer media.Is this likely to be a successful strategy? Why or why not?

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