Question: 6 1 2 points Johnson & Johnson has modified its iconic product Listerine to suit the local culture and taste of its market in the

61
2 points
Johnson & Johnson has modified its iconic product Listerine to suit the local culture and taste of its market in the Middle East. This is because/in order to:
The product has been banned by the FDA in the U.S.
Counter domestic market saturation.
Reduce its corporate tax rate.
The company is moving its HQ to the Middle East.
The company has entered into a 50:50 joint venture with a local company in Saudi Arabia.
61 2 points Johnson & Johnson has modified its iconic product

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