$6\mathrm{.}1.$ Building upon the information presented above and drawing insights from the operations management

literature, provide a comprehensive discussion on the concept of process strategy, specifically focusing on

the main characteristics of PWD$\text{'}$s process strategy. Additionally, specify TWO advantages and TWO

disadvantages of this strategy to the competitive strategy of PWD Co$.$ You are required to provide in$-$text

citations to support your discussion.

$(8$ marks$)$

$6\mathrm{.}2.$ According to the background information: $$A recent market survey has revealed a shift in customer preferences, with

speed and dependability emerging as primary competitive priorities for juice producers. Despite this shift, the survey

results indicate that cost and quality continue to serve as essential order qualifying criteria for the majority of

respondents.$$

The practical insight from the survey is that that juice producers, as customers of PWD$,$ are placing growing emphasis on

responsiveness, efficient and agile production processes, and reliable delivery timelines from PWD Co$,$ while also

prioritising quality and cost.