$61$

Segmentation, targeting, and positioning

Multiple Choice

$01$:$06$:$33$

are part of the marketing plan but bear little direct relationship to the marketing mix.

are terms that can be used interchangeably in developing marketing plans.

are optional elements of a marketing plan.

should be done simultaneously so synergies can help streamline the effort.

are part of a firm's marketing strategy.

Mc

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