$6-1$

Textbook: Research Methods for Business: A Skill$-$Building Approach, Chapters $14$ and $16$

Chapter $14$ provides an overview of descriptive statistics. Chapter $16$ is an overview of qualitative data analysis techniques. As you read each chapter, consider the following questions:

Chapter $14$

What activities are involved in getting the data ready for analysis?

What does coding the data involve?

Chapter $16$

What is qualitative data? How does qualitative data differ from quantitative data?

What are the main steps in qualitative data analysis?

How can you assess the reliability and validity of qualitative research?

Review the case study data related to your research problem and describe potential analysis tools and methods you will use to answer your research question. Be specific: Reference specific descriptive and inferential statistics from your textbook that you plan to use in your analysis. To support your plan, reference a business research study that implemented this method, and explain why you believe it was appropriate.