Question: 6 : 4 6 al Test your knowledge: Use data insights to improve... QUESTION 2 / 4 When determining specific touchpoints responsible for conversion, which

6:46 al
Test your knowledge: Use data insights to improve...
QUESTION 2/4
When determining specific touchpoints responsible for conversion, which attribution model is most accurate?
1 point
Last-click attribution
Data-driven attribution
First-click attribution
Linear attribution
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