Question: 6 9 . A strap line is a British term used as a less important sentence attached to a _ _ _ _ _ _
A strap line is a British term used as a less important sentence attached to a name.A Product placementB. Brand.C AdvertisingD. Brand management. Placement of advertisements inside or outside transportation vehicles is known asA. Arieal advertising.B Outdoor advertisingC. Transit advertisingD. Classifieds A is in charge for selecting media for advertisement assignment on behalf of their customers.A Media plannerB. Media buyingC. space seller.D Copywriter is a very rough rendition of a proposed commercial, composed of images and sounds borrowed from other commercials or broadcast materials.A Ripomatics.B Animatics.C Graphics.D Neuropsychology A personal ad is an item or notice conventionally in the similar to a classified ad but personal in life.A Defamation.B Newspaper.C Media bias.D News media is the number of people or households who are exposed to a medium.A Audience.B Market.C Target.D None the above The total net audience exposed to prepared periodical, outdoor, television or radio advertising is A Space accumulation.B Agency accumulation.C Audience accumulation.D Audience composition. A specific period of broadcast commercial time offered for sale by a station or network for sponsorship is A Usage.B Availability.C Durability.D Primary availability A is a document the advertiser signs agreeing to stop the objectionable advertising without admitting any wrongdoing.A Consent decree.B Cease and desist order.C Contempt decree.D Billboard Total coverage by television and radio of a given geographic area is A Blank coverage.B Blanket coverage.C Zero coverage.D National coverage is an elaborate booklet, usually bound with a special cover.A Leaflet.B Brochure.C Pamphlet.D Hoarding is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period.A Pass time.B Frequent time.C Agency time.D Clear time. Compensation to a salesperson, agency, etc., as a percent of their sales, is known asA Replication.B Implication.C Commission.D Expansion are large structures located in public places which display advertisements to passing pedestrians and motorists.A postersB. billboardsC. displayD. classified is a term used to define a medium geographical potential.A Transmitter.B Antenna.C Mass audience.D Coverage. is a kind of advertising run by a local advertiser in conjunction with a national advertiser.A Local advertising.B Cooperative advertising.C International advertising.D National advertising. The participation of two or more sponsors in a single broadcast program where each advertiser pays a proportionate share of the cost is calledA Sponsorship.B Cosponsorship.C Commercials.D Slot. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases isA Instant mail advertising.B retrieve mail advertisingC. Spam.D Direct mail advertising. allows the prospect to respond directly to the advertiser rather than going through a retailer or other middlemen.A Direct advertising.B Indirect advertising.C Instant advertising.D Mixed response advertising. Advertising in a directory is A Delivery advertising.B Directory advertising.C Direct advertising.D Dynamic advertising. is a transit advertising term specifying two displays in each vehicle.A Hoarding.B Double carding.C Carding.D Billboard. is a reduction from regular rates when advertising contracts to use quantities of advertising.A Discount.B Allowance.C Valuation.D Correction. is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.A Exposure.B Lights.C Depth of field.D Focus. When marketing practices are criticized for reducing competition, the criticism falls under which universal area of societal marketing issues?A Marketings impact on society as a whole.B Marketings impact on other businesses.C Marketings impact on the company.D Marketings impact on the individual. is about bringing your productservice to the notice of your target market, and reminding them or persuading customers to purchase that productserviceA Production.B Promotion.C Budget.D Image. The that is selected to communicate the productservice to clientele forms the promotional mix.A Marketing.B Product.C Promotional budgets.D Promotional methods. involves targeting specific areas where possible customers are likely to be using public information lists to help identify prospective clients.A Direct mail.B Community directories.C Radio.D Point of sales display. provides a chance to show the features and benefits of a productservice directly to the customers who may be in a position to make an instant purchase.A Direct mail.B Community directories.C Radio.D Point of sales display. The selection of the will depend upon your target market, the message you wish to convey, and the relative costs of the different media.A Advertising medium.B Objective.C Mission vision.D Market gap. Which of the following is true about packaging?A The package cannot be used as a branding tool.B The package lacks in offering benefits like economy and storage.C The package is what the consumer must give up to purchase a product.D The package is often the consumer's first exposure to the product.E The package must not divulge information relating to its contents. Integrated marketing communications IMC represents which of the four PsA ProductB. PriceC. PromotionD. Place Elements of an Integrated Communication Strategy include:A Personal sellingB. AdvertisingC. Sales promotionD. Public relationsE. All of the above
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