Question: 6. A hypothesis is a fact about the problem or topic under investigation. a. True b. False ANSWER: 7. The hypothesis being tested determines the

6. A hypothesis is a fact about the problem or topic under investigation.

a. True

b. False

ANSWER:

7. The hypothesis being tested determines the general data-gathering approach to use.

a. True

b. False

ANSWER:

8. Exploratory research is concerned with identifying the characteristics of markets or categorizing market activities.

a. True

b. False

ANSWER:

9. Conclusive research is used when marketers need more information about a problem or want to make a tentative hypothesis more specific.

a. True

b. False

ANSWER:

10. Descriptive research can be used to better understand the characteristics of certain phenomena to solve a particular problem.

a. True

b. False

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