Question: 6. A studio is planning to release two digitally enhanced classical movies of 1950s. Marketing Department has identified three customer segments, namely, A, B,

6. A studio is planning to release two digitally enhanced classical movies

6. A studio is planning to release two digitally enhanced classical movies of 1950s. Marketing Department has identified three customer segments, namely, A, B, and C, and their corresponding population and reservation prices as follows: Customer Customer Reservation Price (Dollars) Segment Population Movie 1 Movie 2 A 2000 10 12 B 3000 9 14 C 4000 14 11 Find the studio's optimal pricing strategy. Specifically, (a) Should the studio offer the movies individually or in bundles or both, and how much it should price them? (b) What is the total consumer surplus and untapped market under the optimal pricing strategy?

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