Question: 6 By the time BMW got into the mini - SUV market, sales had leveled off and were even starting to decline. BMW had to
By the time BMW got into the miniSUV market, sales had leveled off and were even starting to decline. BMW had to target its marketing efforts toward the diffusion of innovation group.
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Multiple Choice
early majority
early adopter
late majority
laggard
innovator
Graw
Prev
of
Natiot
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