Question: 6 C - MM - C 1 : The systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making is

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: The systematic gathering, recording, and analyzing of data to provide information useful in marketing decision making is the traditional definition for which of the following terms?

market segmentation

marketing research

marketing data analysis

6C-MM-C1: The systematic gathering, recording, and analyzing of data to provide

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