Question: 6 . Coca - Cola has developed dynamic pricing technology that will allow automated pricing of its beverages based on daily weather conditions. For example,

6. Coca-Cola has developed dynamic pricing technology that will allow automated pricing of its
beverages based on daily weather conditions. For example, the normal price of a coke product on
campus is $1.50 per 20-ounce bottle. This technology monitors ambient temperatures so that on a hot
and humid day when consumers have a higher desire for cold beverages from a vending machine the
price can increase to, lets say, $2.50. Is this fair? Why or why not? Do similar examples of dynamic
pricing exist?

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