$6.$ Conducting Primary Research

You can gather primary data from first$-$hand experience by using surveys, interviews, observation, or experimentation. You will need primary data to provide a complete picture. Familiarize yourself with methods for generating and using primary data, and decide what you will do to avoid researcher bias.

Read each scenario and answer the question that follows it$.$

After gathering data for a report on cubicle height and work productivity, you decide to conduct a survey to get measurable qualitative and quantitative feedback.

What are some advantages to using a survey? Check all that apply.

Surveys offer less time for recipients to consider their answers.

Surveys gather data economically and efficiently.

Surveys are designed to be easy to respond to$.$

Surveys are designed to provide accurate data.

Surveys reach small groups at great distances.