Question: 6. Explain the basic orientations of qualitative research in detail (20 points). 7. Go back to the opening vignette of Chapter 7. What if Vans

6. Explain the basic orientations of qualitative
6. Explain the basic orientations of qualitative research in detail (20 points). 7. Go back to the opening vignette of Chapter 7. What if Vans approached you to do a focus group interview that explored the idea of offering casual attire (off-board) aimed at their primary segment (skate-boarders) and offering casual attire for male retirees? How would you recommend the focus group(s) proceed? Prepare a focus group outline(s) to accomplish this task. (20 points)

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