6. Make a SWOT Matrix and analyze your SO, WO, ST, & WT strategies based on the strengths, weaknesses, opportunities and threats data in a private boutique below? Perform analysis to determine what strategic alternatives are needed by this company! 

Strengths
• As a producer and distributor of ABC Boutique itself, you can reduce production prices so that the products marketed have very competitive prices
• Selling modern Muslim fashion brands in wholesale and retail with good prices and high quality
• Have a quality that can compete with other brands at a fairly affordable price
• ABC boutique has its own convection so that it can reduce production costs while making it easier to control product quality
• ABC boutique also runs an online business making marketing easier.

Weakness (Weakness)
• Low human resource skills
• Human resources are still not professional and maximal in production management, business management, administration and finance
• ABC boutique is well-known as a shop that sells products in wholesale, so it is very difficult to raise prices
• Advertising and promotions are not routinely carried out
• The existing convection still uses semi-traditional equipment and machines.

Opportunities (Opportunities)
• Indonesia is a country with the largest Muslim population in the world, so it becomes a large target market capital
• More and more Muslim women are using the veil, so that their target market is getting wider
• Strategic boutique location
• The trend of using Muslim clothing continues to increase, thus creating opportunities for increased productivity and product diversification.

Threats (Threats)
• An unstable national economy causes changes in people's purchasing power
• The policy of raw material prices which suddenly rises will affect production costs as well as selling prices
• Price competition is getting tighter in the market
• Competitors who work with well-known artists to promote their products to the wider community
• Continuously emerging new businesses that add to the list of competitors.

Answer rating: 100% (QA)

SO strategies Some attacking strategies that ABC can use to maximize production include expanding th... View the full answer