6 marks Q4: Unilever Customer Development Program. UNILEVER CUSTOMER DEVELOPMENT PROGRAM Family Grocery Shop: Total On Bill 2.5% Off Bill 1% FG 3.5% Off bill: Merchandiser takes store picture and does auditing while monthly visit Tier 1: Muhalla Shop On Bill Off Bill 1% TI 1.5% Total 1.5% Tier 2: Muhalla Shop on Bill 1% Total Off Bill 0.5% T2 1.5% Tier 3: Muhalla Shop On Bill T3 Off Bill Total 1% (Max Rs.500) Monthly Capping of Rs.500 No display 1% on Purchase Less purchase (Rs. 15,000-R$20,000 in month) A- On what KPIs discounting structures can have an impact and why? B- What needs to be done to ensure business hygiene across the channels while setting discounting structures? C- Keeping the below mentioned table in consideration, what impact discounts can have on Gross Revenues and Net Revenues