$6$

Multiple Choice

$1$ point

A study by Priya Raghubir and Kim Corfman on whether price promotions affect pretrial evaluations of a brand showed that

consumers typically possess high brand loyalty.

$1$ relationships between promotions and attitudes are weak.

irses

primary reinforcement is the brand, and not the promotional incentive.

$2$ price promotions may inhibit trial of a brand in certain situations.

$3$ purchase behavior is attributed to an internal incentive.