6 points Save Answe Case Study: Pandora's Recommendation System- Total 6 Marks Pandora is a music streaming service with around 72 million active listeners and around 6 million paid subscribers. Other online music streaming services such as Spotify, Apple Music, and Amazon Prime Music offer larger selections of music than Pandora does, and Spotify uses a similar freemium business model. Pandora sets itself apart with its recommendation system and its reliance on the Music Genome Project. In most recommendation systems, your browsing and purchasing data is used to generate selections you might like, such as consumer goods on Amazon or movies and TV shows on Netflix. These sites match your patterns to their internal databases to find the subset of other customers similar to you. If that subset of customers tends to like a product or a show that you haven't seen before, it'll be recommended to you. These systems tend to reward popular products and movies, because these items show up more often on most customers' lists. On Pandora, you type in a song or artist to create a radio station, and by giving a thumbs up or thumbs down to the tracks you hear (or by skipping tracks), you provide Pandora with valuable information on which tracks you like. That's where the Music Genome Project comes in Pandora calls itself the "custodian" of the project, and is the sole developer and proprietor of the technology, though at one point it licensed the technology to other entities. With sufficient data about your musical preferences, Pandora begins playing music that features similar attributes to tracks you've thumbed-up and avoids music with features you've thumbed-down or skipped. In this way, Pandora is much less about finding popular selections that everybody else likes, and more about finding selections that you specifically will like on their musical merits. Tim Westergren describes one of the guiding principles behind Pandora as finding a way to help the underdog in an industry where attention is concentrated among a small number of hugely popular artists. Its recommendation system does an excellent job of this without compromising users' listening experience. In side-by-side comparisons of online music streaming services, Pandora's reputation is one of musical exploration-it's the site to choose if you're looking for new music and aren't sure where to turn. Copyright 2020 Kenneth C. Laudon and Carol Guercio Traver. This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and 355essing student learning. Dissemination or sale of any part of this work in any form, including online, for any other purpose is not permitted. This work should not be made available to students except by instructors using the accompanying text in their classes. Al recipients of this work are expected to abide by these restrictions and to honor its pedagogical purpose. Answer all 3 Questions: merits. Tim Westergren describes one of the guiding principles behind Pandora as a small number of hugely popular artists. Its recommendation system does an excellent job of this without compromising users' listening experience. In comparisons of online music streaming services, Pandora's reputation is one of musical exploration--it's the site to choose if you're looking for new music and where to turn Copyright 2020 Kenneth C. Laudon and Carol Guercio Traver. This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student leaming. Dissemination or sale o work in any form, including online, for any other purpose is not permitted. This work should not be made available to students except by instructors using the accompanying text in their classes. Al recipients of this work are expected to abide by these to honor its pedagogical purpose Answer all 3 Questions: 1. What sets Pandora's recommendation system apart from other sites like Amazon and Netflix? 2 Marks 2. Explain the Music Genome Project according to the case study. How Pandora calls itself the "custodian" of the project? Marks 3. What is the opinion of Tim Westergren regarding Pandora and justify the opinion of Tim? 2 Marks For the toolbar, press ALT=F10 (PC) or ALT+FN=F10 (Mac). BI U S Paragraph Arial 14px a IX V