6- Secondary data: A. may not be specific enough to answer the question under consideration. B. should be considered before primary data is collected. C. is often all that is needed to solve a problem. D. is available both internally and outside the firm. E. All of these alternatives are correct. 7- A situation analysis A. can never eliminate the need for further research. B. is used primarily in the problem solving step. C. is expensive compared with more formal research efforts. D. can be very informative, but takes little time. E. must be quantitative to be useful. 8-Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of A. brand preference. B. brand knowledge. C. brand insistence. D. brand recognition. E. brand positioning 9- Acme Corporation is currently experiencing rising sales for a new product idea it pioneered several months ago. Profits are also increasing, so other competitors are now entering the market with similar products. The competitive situation is changing from monopoly to monopolistic competition. In which stage of the product life cycle is Acme Corporation operating? Market establishment. B. Market introduction. C. Market growth. D. Market maturity. E. Sales decline