6. The buying process begins with the evaluation step.

True False

7. The first step in the marketing concept is to develop the products the customers need.

True False

8. The marketing environment is affected by the technological environment.

True False

9. Which of the following are ways to segment the market?

	A.	geographic
	B.	demographic
	C.	psychographic
	D.	all of the above

10. _______ pricing would be a strategy used to get the highest price possible from very interested customers.

	A.	Penetration
	B.	High Need
	C.	Skimming
	D.	Upward