6) The first interview clip in the video talks about the first thing Dominos tries to learn about a new country before entering. To which of the categories of conducting a country market assessment is the speaker referring?

infrastructure

technology

government

economic

sociocultural

7) The Korean soap opera example discussed in the video is an example of which element of the global marketing mix?

global distribution strategy

none of these

global product strategy

global communication strategy

global pricing strategy

8) The video discusses menu adaptations for Asian countries where bread and cheese are less familiar ingredients. If these menu adjustments were later brought back to Dominos stores in the United States, this would be an example of

direct investment

a strategic alliance

reverse innovation

a joint venture

an infrastructure problem

9) Based on the examples provided in the video, Dominos overall global product strategy is best described as

offering similar products worldwide, with minor adaptations for local tastes

glocalization

a strategic alliance

offering the same products worldwide

creating a totally different product mix in each country

10) If Dominos decided to own all of its stores in a country, this would be an example of which global entry strategy?

direct investment

joint venture

franchising

strategic alliance

exporting