$6$This activity is important because understanding the differences between negotiation contexts can be very important for achieving an optimal outcome. Each of us has a unique set of personal life experiences that, in turn, have a profound effect on how we interact with others. Our upbringing, education, personality, culture, relationships, and dozens of other factors all contribute to the manner in which we communicate with others. These differences in communication styles translate into how we negotiate. Based on consistencies in these patterns across a wide variety of negotiation settings, researchers have identified five distinct negotiation styles: accommodators, avoiders, collaborators, competitors, and compromisers. It is important to understand each of the five negotiation strategies and how they can impact sales success. Match each characteristic to the appropriate negotiation style. Tolerate conflicts Sensitive to others Need to repair a relationship Rush negotiation process Solve problems creatively Focus on winning Fair and equal Do not like to negotiate