Question: 6 Three main steps are involved in recruiting and selecting salespeople: a. Planning, evaluation, and selection b. Planning, evaluation, and hiring c. Planning, recruiting, and
| 6 | Three main steps are involved in recruiting and selecting salespeople: |
| a. | Planning, evaluation, and selection |
| b. | Planning, evaluation, and hiring |
| c. | Planning, recruiting, and selection |
| d. | Planning, recruiting, and hiring |
| 7 | According to the account targeting strategy, which accounts are considered to be the Key accounts: |
| a. | Top 500 accounts |
| b. | Top 100 accounts |
| c. | Top 400 accounts |
| d. | Top 350 accounts |
| 8 | Choose the incorrect answer: Developing a corporate strategy requires the following steps: |
| a. | Analyzing the corporate situation to identify potential opportunities and threats |
| b. | Determining corporate mission and objectives |
| c. | Defining strategic business units |
| d. | Setting the same objectives and resource allocations for each strategic business unit |
| 9 | Choose the incorrect answer: Most discussions of a comprehensive sales enablement program include several key elements: |
| a. | An integration and coordination of the efforts of executives, sales managers, salespeople, and personnel from other business functions that directly impact customers to create value in all interactions with buyers |
| b. | An incorporation of the appropriate training, technology, performance metrics, and reward programs to guide and support the execution and achievement of sales enablement and sales organization objectives |
| c. | A buyer-focused function driven by a firms top-level executives |
| d. | An alignment of the steps in the buying process to deliver value at each stage of the buying process |
| 10 | The expectations of salespeople can be viewed as achieving four key roles: |
| a. | Financial contributor, change agent, communications agent, and customer value agent |
| b. | Nonfinancial contributor, change agent, communications agent, and customer value agent |
| c. | Nonfinancial contributor, change agent, communications agent, and firm value agent |
| d. | Financial contributor, change agent, communications agent, and firm value agent |
| 11 | What is the size of salesforce: |
| a. | Salesforce size = Forecasted sales/Average sales per salesperson |
| b. | Salesforce size = Average sales per salesperson/Forecasted sales |
| c. | Salesforce size = Total selling effort needed/Average selling effort per salesperson |
| d. | Salesforce size = Average selling effort per salesperson/Total selling effort needed |
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