$6.$ Using the findings from $15$ above:

a$.$ Complete the following CREST portion of an Environmental Scan with a minimum of $3$ facts$/$statistics for each of the $5$ CREST factors.

b$.$ APA Biography is required so be sure to use the $$cite$$ feature.

EXTERNAL ENVIRONMENTAL ANALYSIS

CREST

EXTERNAL ENVIRONMENTAL ANALYSIS

These are FACTS, STATISTICS, TRENDS FROM SOURCES SUCH AS IBISWorld, NEWSPAPERS, TRADE JOURNALS, and BUSINESS SOURCE COMPLETE.

These are NOT IDEAS

$.$

A minimum of $3$ facts PER Letter. For example $$ in competition: you may have $1$ opportunity and $2$ threats.

Factors to

Consider

These are NOT ideas but trends$/$facts

OPPORTUNITY $/$ ADVANTAGE

THREAT $/$ CHALLENGE

Competition:

How many? Saturated?

Primary, secondary$,$ tertiary

$/$ direct, indirect, substitutes

Regulatory:

Legislation

Employment law health and safety business bylaws

Economy:

Inflation, CPI, Debt,

Disposable income

Unemployment

Environment:

Climate

Deforestation

Pollution

Erosion

Biodiversity

Sociocultural:

Lifestyle trends

Demographics

Consumer attitudes

Technology:

Current trends R&D