Question: 6. Well-designed landing pages enable maximising conversion rates. Assess the six (6) typical aims of increasing conversion rates and answer the corresponding questions in the

6. Well-designed landing pages enable maximising conversion rates. Assess the six (6) typical aims of increasing conversion rates and answer the corresponding questions in the context of the geo-specific landing pages for the low-cost airlines. (12) Two (2) marks are awarded for each relevant application.

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