Question: 6) Why do you think BMW took on the Mini project? How would success of the Mini project translate into benefits for BMW? Think about

6) Why do you think BMW took on the Mini project? How would success of the Mini project translate into benefits for BMW? Think about BMWs pre-2000 lineup. What didnt they have?

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Why do you think BMW took on the Mini project? How would success of the Mini project translate into benefits for BMW? Think about BMWs pre-2000 lineup. What didnt they have?

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