6-1 Discussion Valuation Method Read the text and select a valuation method to explain and apply to your final project company. How would you apply the valuation method you selected to your company? In response to your peers, support or respectfully challenge their explanation or application of the selected valuation method. From reading the into and conclusion of chapter 11, 12 and 13, I would use discounted cash flow (DCF) method to evaluate Nike's value. It is because DCF valuation is based upon the theory that the value of a business is equal to the present value of its projected future benefits (including the present value of its terminal value). The main goal of DCF is to provide the intrinsic value of a company. The terminal value does not assume the actual termination or liquidation of the business, but rather represents the point in time when the projected cash flows level off or flatten (which is assumed to continue into perpetuity). The amounts for the projected cash flows and the terminal value are discounted to the valuation date using an appropriate discount rate, which encompasses the risks specific to investing in the specific company being valued (Skoda Minotti, 2017) Plus, a DCF analysis is performed by building a financial model in Excel and requires an extensive amount of detail and analysis. Figure 1, over the next five years, Nike's terminal value is $ $15,500 million as shown below. Therefore, DCF method would apply for Nike. It is can determine the fair value of any investment that is expected to produce cash flow