6-1 Explain how the market structure and demand differ for business markets compared with consumer markets. (AACSB: Communication, Reflective Thinking)

6-2 Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing?

6-3 What are systems or solutions selling? How can an organization be successful in this area of sales? What are customers looking for from suppliers?

6-4 What are the major influences on business buyers?

6-5 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. (AACSB: Communication)