62 Chapter 2 Organization Strategy and Project Selection Case 2.3 Fund Raising Project Selection case The purpose of this case exercise is to provide you with experience in using a project selection process that ranks proposed projects by their contribution to an organizations mission and strategy. FUND RAISING PROJECT Assume you are a member of a class on project management. Each student will join a team of 57 students who will be responsible for creating, planning, and executing a fund raising project for a designated charity. The fund raising project has two goals: (1) raise money for a worthy cause and (2) provide an opportunity for all team members to practice project management skills and techniques. In addition to completing the project a number of deliverables are required to complete this assignment. These deliverables include: a. Project Proposal b. Implementation Plan c. Risk Management Plan d. Status Report e. Project Reflections Presentation f. Project Retrospective/Audit Approved projects will receive $250 seed money to be reimbursed upon completion of the project. MUST OBJECTIVES Every project must meet the must objectives as determined by the instructor. There are four must objectives: 1. All projects must be safe, legal and comply with university policies. 2. All projects must be capable of earning at least $500. 3. All projects must be able to be completed within nine weeks. 4. All projects must provide an opportunity for every member of the project team to experience and learn about project management. Among the factors to consider for the last objective would be the extent there is meaningful work for every member of the team, the degree of coordination required, the Chapter 2 Organization Strategy and Project Selection 63 extent the team will have to work with external stakeholders, and the complexity of the project. WANT OBJECTIVES In addition to the must objectives, there are want objectives that the instructor would like to achieve. The following is a list of these objectives: 1. Earn more than $500 for a charity 2. Increase public awareness of the charity 3. Provide a resume worthy experience for students 4. Be featured on local TV news 5. Be fun to do ASSIGNMENT You are a member of the class priority team in charge of evaluating and approving fund raising projects. Use the provided proposal evaluation form to formally evaluate and rank each proposal. Be prepared to report your rankings and justify your decision. You should assume that these projects would be held at your university or college. FUND RAISING PROPOSALS PROJECT PROPOSAL 1: HOOPS FOR HOPE The project is a three-on-three basketball tournament to raise money for the Down Syndrome Association. The tournament will consist of three brackets: Co-ed, Male, and Female teams. There will be a $40 entry fee per team and additional funds will be derived from the sale of commemorative T-shirts ($10). Winning teams will receive gift baskets consisting of donations from local businesses and restaurants. The event will be held at the university recreational center. PROJECT PROPOSAL 2: SINGING FOR SMILES The project will hold a karaoke competition with celebrity judges at a popular campus night spot. Funds will be raised by $5 admission at the door and a raffle for prizes donated by local businesses. Funds will be donated to Smile Train, an international organization that performs cleft lip surgery at a cost of $250 per child. The event will feature pictures of children born with cleft lips and with every $50 earned a piece of a picture puzzle will be added until the original picture is covered with a smiling face. PROJECT PROPOSAL 3: HALO FOR HEROES The project will be a Halo video game competition to be held over the weekend utilizing the Colleges big screen electronic classrooms. Teams of 4 players will play each other in a single elimination tournament with the grand prize being a Sony Play Station 3 donated by a local video game store. Entry fee is 24$ per team and individual players will be able to play in a losers bracket for 5$. All proceeds will go to the National Military Family Association. PROJECT PROPOSAL 4: RAFFLE FOR LIFE Organize a raffle contest. Raffle tickets will be sold for 3$ apiece with the winning ticket worth $300. Each of the six team members will be responsible for selling 50 raffle tickets. All profits will go to the American Cancer Society. 64 Chapter 2 Organization Strategy and Project Selection PROJECT PROPOSAL 5: HOLDEM FOR HUNGER Organize a Texas Holdem poker tournament at a campus dining facility. It will cost $20 to enter the tournament with a $15 buy-in in fee. Prizes include $300, $150, and $50 gift certificates to a large department store. Gift certificates purchased from entry fees. All players will be eligible to win two donated tickets to Men and Women basketball games. Funds raised will go to local county food shelter. PROJECT PROPOSAL 6: BUILD YOUR OWN BOX The purpose of this project is to raise awareness of plight of homeless. Students will donate 10 dollars to participate in building and living in a cardboard city on the university quad for one night. Building materials will be provided by local recycling centers and hardware stores. Hot soup will be provided by the team at midnight to all participants. Proceeds go to the local homeless shelter. Must objectives Be safe, legal, & comply with University Policies Can be completed within 9 weeks Earn at least $500 Want objectives Single project impact definitions Earning potential Relative Importance 1100 90 30 40 40 0: 500750 1 : 7501500 2: >$1500 3: >$2000 0: None 1 : Some fun 2: A lot of fun 30 0: No potential 1 : Low potential 2: High potential 0: No potential 1 : Low potential 2: High potential 0: No potential 1 : Low potential 2: High potential Total weighted score Priority Fun Increase awareness of charity Resume worthy Be featured on local TV news Y = yes N = no Y = yes N = no Y = yes N = no Opportunity to learn Project Management Y = yes N = no Must meet if impacts 1 2 3 4 5 6 7 Project Priority Evaluation Form