6-3. Explain the steps in the consumer decision-making process.

6-4. What is perception? What is Maslow's hierarchy? What is gamification?

6-7. In what ways did the COVID-19 pandemic change consumer behavior?

6-8. What are values, trends, cultures, subcultures, and micro-cultures, and how do they shape consumer behavior?

6-9. What is the significance of social class to marketers?

6-10. What are reference groups, and how do they influence consumers? What are opinion leaders?