69. When you're a bike-lock maker whose slogan is "Tough World, Tough Locks," it doesn't get much tougher than finding out that most of the locks you've been making for the last 30 years can be picked with a Bic pen. That, sadly, is what happened to Ingersoll-Rand subsidiary Kryptonite, after bloggers begin posting videos showing just how easy it is to pop open the company's U-shaped locks. A spokeswoman for the company said that the locks nonetheless provide "an effective deterrent against theft." This reluctance to change how the lock was made is known as:

a. competitive dissonance

b. strategic apathy

c. competitive inertia

d. strategic inertia

e. competitive apathy

70. U.S. residents accounted for over 75 percent of cruise ship passengers, and U.S. ports had 8 million passengers leaving on cruises in 2004. The growth in cruise travel was phenomenal after the terrorist attacks on September 11, 2001. According to a situational analysis, this event created an _____ for the industry.

a. internal strength

b. internal weakness

c. internal threat

d. external weakness

e. external opportunity

71. McDonald's restaurants are involved in a long-term, worldwide movement to change consumers' perceptions of its products by selling food that is healthier. McDonald's is engaged in:

a. organizational change

b. reverse engineering

c. Demarketing

d. market diversification

e. product revitalization

72. In the successful implementation of creative ideas in organizations, ____ must necessarily come before ____.

a. synergy; resource deployment

b. organizational innovation; creativity

c. resource development; creativity

d. organizational development; organizational innovation

e. creativity; organizational innovation