$7\mathrm{.}1$ How much do you consider a company's reputation when making product decisions? If you were in the freezer aisle of your local grocery store, would those issues enter your mind when making a purchase?

$7\mathrm{.}2$ How vocal should companies be about current events and political issues, in general? And what's the anatomy of an event that is more vital to take a stance on$?$

$7\mathrm{.}3$ Should Ben & Jerry's be worried about offending customers or employees who feel differently about relevant issues of the day? Why or why not?