$727-773-0744$

$$

Online

$2.$ Based on what you answered in the first question, why is that the symptom and not Kellogg's was facing in the case?

It was the symptom because $...?$

a$.$ Symptoms are factors that cause problems

b$.$ Problems are signals that alert the business there may be a problem. Problems are the factors that cause the symptoms.

Symptoms are signals that alert the business there may be a problem.

$3.$ What is$/$are the underlying problem$/$s in this case? Select all that apply.

Kellogg's is targeting the wrong segment: kids

Bagels and muffins are the breakfast food of choice among adults Kellogg's prices are too high

d$.$ Kellogg's cereals are too processed

$4.$ True or False: The team at Kellogg's used both Descriptive and Explorative research designs to identify the problem$($s$)?$

a$.$ True

b$.$ False

$5.$ Which type of data did the team collect in this case? Select all that apply.

a$.$ Primary data

b$.$ Secondary data

c$.$ Mixed methods data

d$.$ Experimental data

$6.$ Which of the following examples from the case $($if any$)$ are forms of exploratory research?

a$.$ Researchers conducted expert interviews

b$.$ Researchers conducted secondary data analysis

c$.$ Both a and $b$

d$.$ Neither a nor $b$ are examples of exploratory research

${?}^1$ This case was prepared for class discussion purposes only. The problem scenario is hypothetical and has been developed from a case by Narexh Malhotra $(2002),$ Basic Marketing Research, Prentice Hall.