$7-2)$ According to Ted Levitt, what is the definition of a product? What satisfactions do customers want?

$7-3)$ Explain what is meant by positioning as a product$-$selling strategy. What is a value proposition?

$7-6)$Read the Selling in Action feature titled $$How Do Customers Judge Service Quality?$.$ How might this information help a salesperson who wants to adopt the value$-$added selling strategy?

$7-7)$What are some of the common ways salespeople add value to the products they sell?

$7-9)$What are some of the common ways salespeople add value to the products they sell?