Question: 7 . 3 Explain the difference between a product line and a product mix, and provide examples to illustrate each one. ( AACSB: Written and

7.3 Explain the difference between a product line and a product mix, and provide examples to illustrate each one. (AACSB: Written and Oral Communication)
7.5 Discuss brand equity and brand value. How do marketers use these to build powerful brands? (AACSB: Written and Oral Communication, Reflective Thinking)

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