Question: 7 5 . A marketing plan _ _ _ _ _ _ _ _ . A ) is a document that includes a description of
A marketing plan
A is a document that includes a description of the marketing environment
B is the managerial guideline process that matches a firm's resources and needs
C is the process that matches the organizations resources and capabilities
D includes the decisions that guide the entire organization or its business units
E is another name for a SWOT analysis
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