Question: 7 - 7 Assess Gillette's plan for using a texting model to compete with Dollar Shave Club's subscription model. How was Gillette's move an effective

7 - 7

Assess Gillette's plan for using a texting model to compete with Dollar Shave Club's subscription model. How was Gillette's move an effective strategic plan?

7 - 8

Would you characterize Gillette's new texting model with Gillette on Demand a standing plan or a single

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use plan? Why?

7 - 9

If Dollar Shave Club also introduces a texting model, how should Gillette revise its plans?

7 - 7 Assess Gillette's plan for using a texting

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