$7,8,$&$9$

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Some Timex wristwatches can be purchased for...

ristwatches can be purchased for less than $$30$ while Rolex wristwatches may carry a price tag of se ars. In general, consumers view Timex watches as being dependable, relatively accurate, and inexpa at can be purchased in drugstores, discount stores, and department stores. The Rolex brand is pere tus symbol distributed in fine jewelry stores or specialty shops. By using distinctly different pricing a trategies, the marketers of Rolex watches

le Choice

compete for the same segment through different channels of distribution.

use a differentiation positioning strategy.

develop similar products as Timex but under different names.