Question: 7. a) Define the term market segmentation. Describe briefly methods used in segmenting a market. b) List down the steps of conducting a market research.

7. a) Define the term market segmentation.

7. a) Define the term market segmentation. Describe briefly methods used in segmenting a market. b) List down the steps of conducting a market research. c) Explain the 2 main methods of data collection on which the marketing researches depend. d) What are the important steps involved in marketing communication? Explain. e) What's advertising & what are the important steps in advertising

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