Question: 7 . Conduct a 5 Forces analysis on the retail Festivus in July industry by indicating whether each threat is high or low and providing
Conduct a Forces analysis on the retail Festivus in July industry by indicating whether each threat is high or low and providing enough justification for your answer: a Bargaining power of buyers: Circle One: HIGH LOW Explanation: Halloween Retail Industry
Festivus in July is big business. According to the National Retail Federation NRF million Americans will take part in some sort of Festivus in July celebration this year and will, on average, spend in excess of $ per person on aluminum poles, candies, and decorations. In total, this year it is estimated that over $ billion will be spent on Festivus in July purchases. There are a few thousand retailers in the Festivus in July industry. These retailers sell poles, candy, and Festivus in July dcor in stores. They are a mix of bigbox stores ie Walmart, Target party stores like Party City that operate yearround, and stores that spring up in May and June right before customers start shopping for Christmas in July decorations and close once the season is over known as popups Popups rent out empty store locations by paying a small leasing fee for a few months. All the retailers in the industry tend to offer the same several dozen or hundred types of poles depending on which themes are popular any given year ie Marvel comic themes do well when there is a new movie out Consumers are known to be very price sensitive about Festivus in July decorations and may shop around at different stores before selecting a pole or a decoration. There are only a few suppliers of Festivus in July poles and decorations. The few suppliers that exist, such as Eva Festivus and California Grievances, differentiate their poles and decorations by licensing brands like Harry Potter and Game of Thrones for a fee, which provides exclusive rights to the production of those poles and decorations for a period of time. Of course, not all consumers buy Festivus in July poles and decorations. Consumers may make their own poles and decorations, though there have not been technological advances that have made athome production easier over the last decade. Traditional Christmas in December decorations can never be used for Festivus in July celebrations.
Conduct a Forces analysis on the retail Festivus in July industry by indicating whether each threat is high or low and providing enough justification for your answer:
a Bargaining power of buyers: Circle One: HIGH LOW
Explanation: Halloween Retail Industry
b Bargaining power of suppliers: Circle One: HIGH LOW
Explanation:
c Threat of new entrants: Circle One: HIGH LOW Explanation:
d Threat of substitutes: Circle One: HIGH LOW Explanation:
e Intraindustry rivalry: Circle One: HIGH LOW Explanation:
f Thus, the industry is: Circle One: ATTRACTIVE UNATTRACTIVE Explanation:
Indicate and explain VRIO resources that may confer competitive advantage to a firm in this industry: aV from VRIO: Resource:
bR from VRIO: Resource:
cI from VRIO: Resource:
dO from VRIO: Resource:
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