7 Designing a differentiation strategy requires understanding every possible interaction between a firm and its customers

True

False

11 An industrys level of concentration is largely determined by the existence of economies of scale.

True

False

12 What is the difference between differentiation and segmentation?

A There is no difference between the two

B Differentiation deals with the how a firm chooses to compete, while segmentation describes where in the entire market a firm chooses to compete

C Differentiation is a firms strategic choice, whereas segmentation is given by its environment

D Segmentation is the head of the marketing departments responsibility, whereas the CEO is in charge of differentiation