Question: 7 . Exercise 1 0 . 9 Jordan Enterprises has estimated the contribution margin P MCPP MCP for its Air Express model of basketball shoes

7. Exercise 10.9
Jordan Enterprises has estimated the contribution margin PMCPPMCPfor its Air Express model of basketball shoes to be 40 percent. Based on market research and past experience, Jordan estimates the following relationship between the sales for Air Express and advertising/promotional outlays:
Advertising/Promotional Outlays
Sales Revenue
($)
($)
500,0004,000,000600,0004,500,000700,0004,900,000800,0005,200,000900,0005,450,0001,000,0005,600,000
What is the marginal revenue from an additional dollar spent on advertising if the firm is currently spending $1,000,000 on advertising?

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