Question: 7 . Exercise 1 0 . 9 Jordan Enterprises has estimated the contribution margin P MCPP MCP for its Air Express model of basketball shoes
Exercise
Jordan Enterprises has estimated the contribution margin PMCPPMCPfor its Air Express model of basketball shoes to be percent. Based on market research and past experience, Jordan estimates the following relationship between the sales for Air Express and advertisingpromotional outlays:
AdvertisingPromotional Outlays
Sales Revenue
$
$
What is the marginal revenue from an additional dollar spent on advertising if the firm is currently spending $ on advertising?
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