7 How would you go about developing a promotional strategy for a retail store. What are the factors and differing goals that would go into building this strategy? 8 What is a retail store audit and are there different types of store audits? When evaluating a retail stores performance, what type of performance measure would be used to do this evaluation. List at least 3 performance measure and what are managers looking for in these measures? 7 How would you go about developing a promotional strategy for a retail store. What are the factors and differing goals that would go into building this strategy? 8 What is a retail store audit and are there different types of store audits? When evaluating a retail stores performance, what type of performance measure would be used to do this evaluation. List at least 3 performance measure and what are managers looking for in these measures