7;- In consumer behavior theory, it is asserted that husbands and wives vary in influence in the decision process, and this depends on whether the situation is husband dominant, wife dominant, autonomic, or syncratic.

True

False

Question 8

Three methods for identifying value-based segments are discussed: inferring values based on the cultural milieu of the group, the means-end chain analysis, and questionnaires like ________ .

Question 9

Marketers measure _______ , which are patterns of behavior (or activities, interests, and opinions) to provide additional insight into consumers' consumption patterns.

Question 10

There are three key issues of importance to marketers introducing innovations. First is breaking down consumers' resistance to innovations, second is facilitating consumers' adoption of the innovation, and third is affecting the diffusion of the innovation through the marketplace.

True

False

Question 11

A _____ is an actual or imaginary assembly of individuals that significantly influence the evaluations, aspirations or behavior of buyers.