Question: 7 . In virtually every Barnes and Noble, there is a Starbucks inside that offers a coffee shop for customers to enjoy coffee while
In virtually every Barnes and Noble, there is a Starbucks inside that offers a coffee shop for customers to enjoy coffee while they read or browse for books. What is the best description for the relationship between Starbucks and Barnes and Noble?"
The two companies have formed a strategic alliance.
Barnes and Noble has acquired Starbucks.
The two companies have formed a joint ventured.
The two companies have taken part in internal development.
"IKEA s decision to buy a large forest in eastern Europe to secure its own timber supplies and more directly manage the raw materials to make into furniture, is an example of a integration strategy."
Backward Vertical
Forward vertical
Horizontal
One or more of the above
None of the above
"Facebook, a large social media company, bought Instagram, also a social media company, in for $ billion. These companies were previously competitors, with Instagram the smaller company but quickly gaining market share. In this purchase, what business strategy was Facebook pursuing?"
Joint Venture
Mergers and Acquisitions
Strategic Alliance
Internal Development
Unrelated Diversification
On August The Walt Disney company finalized a deal to acquire another entertainment company, Marvel, for $ billion. Walt Disney s acquisition in the same industry is an example of
Related Acquisitions
Perspective Diversification
Geographic Diversification
Related Diversification
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