$7.$ iSeeit!: Marketing Research Data

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iSeeit!: Marketing Research Data

Data are the building blocks of marketing research. Marketers collect and use both qualitative data and quantitative data. Without data, researchers cannot make informed marketing decisions. This activity is important because while data is essential to marketing research, data alone does not tell the whole story. Researchers need to analyze the data and translate it into information that will help marketers solve their marketing research problem.

The goal of this activity is to illustrate how Crepes a la Nana collects, analyzes, and utilizes data to make strategic marketing decisions.

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$7$c$.$ MaryAnn looks into trade association data fo$...$

MaryAnn looks into trade association data for a sense of what other food trucks like Crepes a la Nana tend to sell during peak breakfast hours. Trade association data represent

Multiple Choice

external, secondary data.

external, qualitative data.

external, primary data.

internal, secondary data.

internal, primary data.