7. Manufacturing a cotton t-shirt involves many stages. The progression of stages that describes the cost and implicit worth of the processes applied to the product is known as the:

Select one:

A. Path to revenue.

B. Sales chain.

C. Supply chain.

D. Value chain.

8. You are responsible for three direct reports, each of which is a supervisor of a team of salespeople. You report to the chief operating officer. You are:

Select one:

A. A front-line salesperson.

B. A top-level manager.

C. A mid-level manager.

D. A sales supervisor.

9.

You are the Director of I.T. at a medium-sized (150 employee) firm. A new hire started today, and you asked one of your junior I.T. managers to on-board the new employee. At the end of the day you have a few minutes so you ask the new hire to come see you. You ask her how her first day was, and she shares with you that she felt a little lost as she wandered around on her own, her computer hasn't been set up, she isn't sure who to speak to if she has questions, but she likes everyone she has met and is looking forward to working at the company. What do you think your I.T. manager could have done better, if anything, for the new hire?

Select one:

a. Her workstation should have been ready, but it's good she had the initiative to wander around on her own without supervision.

b. Her workstation should have been ready and she should have been supervised better.

c. Nothing, this is normal for on-boarding a new hire.

d. She should have been formally introduced to everyone individually.

11. You have just launched a new product, a sweetener that tastes exactly like sugar but has one-ninth of the calories, and it does not spike blood sugar when consumed. What is the most cost-effective way of promoting your new product?

Select one:

a. Sell your own baked goods made with the sweetener.

b. Run TV and radio ads for the next six weeks.

c. Hand out flyers outside of a local grocery store.

d. Send a box of samples to the hosts of a widely-watched cooking TV show.

12. Your startup has created a soda drink with a unique flavour. You need to put together a body of data that encompasses consumer opinion on how well the drink--which has never been tasted by the public before--will do broadly in the market, and you'll need to accomplish this in a reasonable amount of time. Your best approach would be to:

Select one:

a. Conduct primary research, with online surveys.

b. Conduct primary research, with several focus groups.

c. Conduct secondary research, using private research reports from last year.

d. Conduct secondary research, using government statistics from last year