7 must be designed to identify, track, evaluate and provide key benchmarks for improvement 1 point Appropriate 0 ITE systems marketing activities application questions marketing metrics Previous 8 may include the whole bundle of benefits the company promises to deliver, not just the benefits of the product 1 point A firm's itself. marketing mix value proposition utility proposition support activities 9 serves as a means for firms to identify ways to create, communicate and deliver more customer value within a tim. 1 point The matrix format value matrix value menu value chain or the activities the firm can do exceedingly well. 10 1 point Ona periodic basis, companies must identify their sustainable achievements first-mover advantages core competencies O strategy options 11 1 point Each of the following is included in a situation analysis except (select one): Macro-Level External Environmental Factors Competitive Environmental Factors Information Technology Summary Internal Environmental Factors